Thursday, 25 November 2010
Tuesday, 23 November 2010
Representation of Age
Representation of Age:
As a class we came up with lists of stereotypes that were associated with old and young people.
YOUNG (0-25) - Includes children and teenagers and young adults.
- gangs - immature
- antisocial behaviour - rely on other people a lot
- lazy - violent
- rude - teenage pregnancy
- noisy - sub groups exist e.g. chav/emo/goth/townies/geeks/grebs.
- modern (can use technology)
- 'druggies'
- outgoing
- criminals
OLD (60-65+) :
- moany - anti young
- traditional - stubborn
- narrow minded - ill
- smell - dress smartly
- 'incontinent' - hobbies
- deaf - lonely
- hunch backed - pets
- set in their ways
- sleep a lot
- knitters
- racist
-At 40 a footballer is 'old' - he will have retired or be considering retirement.
- At 40 a politician is 'young' - may be seen to lack experience or seriousness. (or both)
Abraham Simpson:
Abraham Simpson hits many of the stereotypes associated with 'old' people. For starters his name 'Abraham' is a very old fashioned and traditional name. He also fought in World War II and enjoys telling stories of his own experiences, often starting with "in my day....". Abe is also partially deaf and often miss hears things or asks for them to be repeated. Another stereotype associated with Abe is that he has false teeth, something that is commonly associated with old people. Grandpa Simpson lives in a retirement home, this is a strong stereotype that is associated with the older generation.
I have prepared a clip to go with my final point, that proves that Abe hits the stereotype of old people struggle to use new technology:
Thursday, 18 November 2010
Tuesday, 16 November 2010
Media Theories
Claude Levi-Strauss (1908 - 2009)
Binary Opposites:
Good / Evil
Black / White
Tall / Short
Old / Young ect.
Vladimir Propp (1895 - 1970)
Example: Character roles:
James Bond 1. The hero - the character who seeks something.
Goldfinger 2. The villain.
Q 3. The donor - who provides an with some magic property.
Felix Leiter 4. The helper - aids the hero.
Pussy Galore 5. The Princess - reward for hero - often the object of villians schemes.
6. Her father - who rewards the hero.
M 7. The dipsatcher - who sends the hero on his way.
8. The false hero - seems to be heroic intially. Turns out to be evil, or a red
herring.
In films and TV: 'Hero' can be male or female - someone who moves the story forward.
You won't be able to account for every character role type in every text.
Red Herring:
A character or object that is intoduced as seemingly important. It is left behind/forgotten/never mentioned again. Turns out to have been of no importance.
Tzvetan Todorov (1939 - )
All stories begin with an equilibrium this is dispatched, then restored. A classic begginging, middle, end narrative structure.
3 part narrative structure:
1. Equilibrium
2. Disruption of equilibrium
3. Restoration of equilibrium or new equilibrium.
Binary Opposites:
Good / Evil
Black / White
Tall / Short
Old / Young ect.
Vladimir Propp (1895 - 1970)
Example: Character roles:
James Bond 1. The hero - the character who seeks something.
Goldfinger 2. The villain.
Q 3. The donor - who provides an with some magic property.
Felix Leiter 4. The helper - aids the hero.
Pussy Galore 5. The Princess - reward for hero - often the object of villians schemes.
6. Her father - who rewards the hero.
M 7. The dipsatcher - who sends the hero on his way.
8. The false hero - seems to be heroic intially. Turns out to be evil, or a red
herring.
In films and TV: 'Hero' can be male or female - someone who moves the story forward.
You won't be able to account for every character role type in every text.
Red Herring:
A character or object that is intoduced as seemingly important. It is left behind/forgotten/never mentioned again. Turns out to have been of no importance.
Tzvetan Todorov (1939 - )
All stories begin with an equilibrium this is dispatched, then restored. A classic begginging, middle, end narrative structure.
3 part narrative structure:
1. Equilibrium
2. Disruption of equilibrium
3. Restoration of equilibrium or new equilibrium.
Monday, 15 November 2010
Monday, 8 November 2010
Thursday, 4 November 2010
Wednesday, 3 November 2010
This Is England
This Is England was made in 2006 by Warp Films. The film cost £1.5 million to produce and was funded by the national lottery and the UK Film Council. The film was directed by Shane Meadow, and was based on a one of his real life experiences. The film is created to change the perception of the stereotypical 'skinheads' and included a strong anti racism message to youngsters, although the film was given an 18 certificate which angered Shane. The main character Shaun is played by Thomas Turgoose, who was found by a talent scout in Grimsby, although he was from a poor background, had behavioural problems and had no experience Shane gave him the lead role in the film and it paid of.
We were given the task of watching the opening scene and creating notes on the following areas:
-Appeal to the audience
-Who is the audience and how we know
-How is the cinematography different to Hot Fuzz
-How is social realism constructed
Opening scene notes:
- There are several camera shots of iconic typically British 80's things, for example: Margaret Thatcher, Top Of The Pops, Space Invaders. This opening sets the time.
-There is a focus of violence in the opening credits - strikes, fights, riots and wars.
- Foreign corner shop owner - stereotypically
- Violence at school, Shaun shows he has a short temper and is not afraid to take on bigger and older kids. He and Harvey are then punished by the teacher by being caned.
-Lots of slang and colloquial language is used
-80's music during a montage of Shaun as he is accepted into the 'skinhead' group. 80's mise en scene, 80's buildings, music, costumes and behaviour.
-lots of hand-held cinematography and very few if any special effects, in contrast to Hot Fuzz which uses lots of editing and special effects.
- The target audience for this film would be working class people, mainly men. However the likeable young main character appeals to women.
This Is England '86:
This Is England '86 television series was produced and aired in 2010, it stared the original cast and more e.g. Lol's parents and the moped gang. The series was filmed in Sheffield and was produced to show how the skinheads developed into mods, it was also designed to show how the recession and unemployment was effecting people at the time. After producing This Is England Shane Meadows still had many ideas left over, which he decided to use to make This is England '86 and had a much larger budget of £20 million compared to the films budget of £1.5 million. The budget was mainly provided by EM Media and Screen Yorkshire.
This extra budget went towards:
- Hiring a much larger cast. e.g. teachers, Woody's parents, Lol's mum and dad, Moped gang
- This Is England '86 uses lots more camera effects and editing techniques through out the series.
- Lots of different locations were used in This is England '86 e.g. school, wedding place, Shauns house, Lol's house, Woody's house, Maggie and Banjo's house.
- This is England '86 uses lots more props e.g. costumes, buses, mopeds, school equipment and wedding dresses and decorations.
Male Gaze - Ck Adverts
Following our work on the Male Gaze, we were given two photographs to analyse both from Calvin Klein underwear. One of a male Fredrick Ljungberg and one of a female Eva Mendes.

Freddie Ljungberg:
Hair: short, clean, masculine
Look: slight pout, intra-diegetic, inviting, suggestive
Face: well structured, chiselled
Lips: slight pout, seductive, shiny, feminine
Stubble: groomed, masculine, rugged
Body: muscular, athletic, sweaty, post coital
Abs: toned
Pubic Area: shaved, clean
Hand: fist, strong/aggressive, suggestive
Underwear: tight, revealing
Tattoo: bold, wild animal, sexual place, shows he can take pain
Necklace: feminine, religious
Background colour: red, sexual, romantic, link to arsenal
Bar: pose showing off arm muscle
Bicep: big, toned, works out
This advert is aimed at men, to make them buy the underwear. However it appeals to women because of the model. It will also act as a role model for some men who want to look like that.

Eva Mendez
Look: orgasm, distracted, doesn't care whos watching her
Legs: long, thin, open - sexual invitation
Stance: open, confident, standing her ground
Arms: strong
Lingerie: seductive, revealing
Body: post coital, after sex sweat, slim, small breasts
Shoes: shoes with lingerie - pornographic
Feet: on her tip toes elongating legs
Hair: wet, feminine, post coital, messy, swimming/shower
This advert is aimed towards women, to encourage them to buy the underwear. However it clearly appeals to men due to the attractive model.

Freddie Ljungberg:
Hair: short, clean, masculine
Look: slight pout, intra-diegetic, inviting, suggestive
Face: well structured, chiselled
Lips: slight pout, seductive, shiny, feminine
Stubble: groomed, masculine, rugged
Body: muscular, athletic, sweaty, post coital
Abs: toned
Pubic Area: shaved, clean
Hand: fist, strong/aggressive, suggestive
Underwear: tight, revealing
Tattoo: bold, wild animal, sexual place, shows he can take pain
Necklace: feminine, religious
Background colour: red, sexual, romantic, link to arsenal
Bar: pose showing off arm muscle
Bicep: big, toned, works out
This advert is aimed at men, to make them buy the underwear. However it appeals to women because of the model. It will also act as a role model for some men who want to look like that.

Eva Mendez
Look: orgasm, distracted, doesn't care whos watching her
Legs: long, thin, open - sexual invitation
Stance: open, confident, standing her ground
Arms: strong
Lingerie: seductive, revealing
Body: post coital, after sex sweat, slim, small breasts
Shoes: shoes with lingerie - pornographic
Feet: on her tip toes elongating legs
Hair: wet, feminine, post coital, messy, swimming/shower
This advert is aimed towards women, to encourage them to buy the underwear. However it clearly appeals to men due to the attractive model.
Monday, 1 November 2010
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