Thursday, 28 October 2010

The Male Gaze


N.E.R.D's music video for the song Lapdance, fits in well with Laura Mulveys theory of the 'Male Gaze'. Mulvey theory suggests that:
  • "visual pleasure and narrative cinema"
  • Active males/passive female.
  • Woman as image/men as "bearer of the look.
  • Voyeuristic
  • fetishistic
N.E.R.D'S music video contains most of these points, it shows many images of women wearing minimal clothing, acting as the 'image'. Throughout the video there are also many clips of the men looking at and admiring the women, this shows them acting as the 'bearer of the look'. Women are treated as objects in this video, they wear little clothing and are there to catch the attention and 'gaze' of the audience. The video is very sexual and seductive towards males, it shows several scenes of women surrounding the male singers trying to seduce them. This also ties in with Majorie Ferguson catorgaries of female expression, the women use romantic and sexual looks and actions to gain attention and hold the 'gaze' of the audience.

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