Ed Price AS Media
Wednesday, 4 May 2011
Thursday, 14 April 2011
The King's Speech - Cross Media Conversion
Momentum Pictures: Momentum Pictures is one of the leading independent motion picture distributors in the UK and Ireland and releases approximately 20 theatrical films a year. Momentums most successful film releases include: The King's Speech, Milk and Amelie. See-Saw films had a first look deal with Momentum in the UK. A first look deal is an arrangement, where a company or in some cases an individual enters into a commercial agreement with a studio under which they must allow the studio the right of first refusal in relation to developing or producing a project the individual or company is promoting.
Paramount Pictures: Paramount Pictures Corporation is an American film production and distribution company, in Hollywood. Paramount is consistently ranked as one of the top-grossing movie studios. See-Saw Pictures made a film finance/equity deal with Paramount Pictures. Meaning that Paramount invested a certain amount of money into the film in return for a percentage of gross profit.
Paramount Pictures: Paramount Pictures Corporation is an American film production and distribution company, in Hollywood. Paramount is consistently ranked as one of the top-grossing movie studios. See-Saw Pictures made a film finance/equity deal with Paramount Pictures. Meaning that Paramount invested a certain amount of money into the film in return for a percentage of gross profit.
Submarine
Facebook: Submarine
Warp Films Official Website
YouTube trailers
Internet auditions
Interviews with Empire magazine
Pirates of The Caribbean - On Stranger Times
YouTube trailers
Facebook: Pirates of the Caribbean - On Stranger Tides
IMDB offical website
Twitter: @jhonny_depp and other Teaser Trailer accounts
Teaser trailers
http://www.pirates-of-the-caribbean-4-trailer.blogspot.com/
http://www.themovieblog.com/
Paul:
Paul The Movie Trailer - sold on iTunes
Paul has it's own Apple website
Twitter: @simonpegg @nickfrost
Facebook: Paul The Movie UK, My Name Is Paul, Paul The Movie, Paul Movie
Teaser Posters
Distribution Research
What is distribution?
Distribution focuses mainly on how a film is marketed and sold either countrywide or worldwide; they focus on cinemas and advertising first and then follow on to DVDs and Blu-Rays once the film has been released. The same system takes place in Hollywood and general industrial cinema, the three stages are: licensing, marketing and logistics.
What is licensing?
During distribution, licensing is the first stage; it can take place in an international level or on a local level. The distributor has to pay a fee to license a film; after this has been sorted this distributor has the responsibility of launching the film.
What is marketing?
There are two key questions ‘When?’ and ‘How?’ This stage of distribution focuses on when the film will be released, and how the audience will react to it. They usually choose to release films on Fridays as this means people will view it over the weekend, however this would probably fluctuate depending on the age restriction.
Marketing: Prints and Advertising:
Prints and Advertising make sure that the film is well known and the word gets around about it. The most common forms of advertising are buses, billboards, trailers, emails, texts, leaflets and then more discrete ones such as having your Bluetooth or Infer-Red switched on near a cinema would cause you to receive a message from the cinema advertising the film.
The Logistics of Distribution:
The distributor arranges to have specific ‘play-dates’ with a cinema; logistics also consists of circulating copies of the video to DVDs and tapes to be sold in shops and video rental stores. There are differing laws from selling DVDs in shops and allowing them for rental use. Prints are generally broken down into sections of about 20 minutes each at 24 frames per second.
Case Study: Bullet Boy
Bullet Boy is an independent film with a first time director, it has a low budget because of this and stars a UK rapper from So Solid Crew. Linking to printing, the film opened on 75 prints worldwide; however it was screened mainly in London.
Digital Distribution:
The main change was from 35mm prints to digital film, this meant that technology could move forward by a considerable amount. High Definition is also involved in the digital side of the distribution, the film is put into high definition if it is being sold as a Blu-Ray rather than DVD. The change to digital distribution only began to occur in 2005, this means that now digital projection increasingly uses digital formats, and also digital sound systems.
Thursday, 7 April 2011
Monday, 21 March 2011
Distribution - Case Study, This is England
As This is England was made by an independant film company (Warp) the marketing campaign was quite low budget.
A poster was made, which appealed to the target audience, as they were dressed and styled to look like they were in the 1980's. The poster also contains selected comments on the film e.g. "THE BEST BRITISH FILM OF THE YEAR". A trailer was also made for the film, which would be shown before other similarly certificated films. The trailer would also have been uploaded to youtube to create hype and excitement about the film.
This is England was distributed by Optimum Releasing. This was a difficult to distribute as the budget for the film was very small.
A poster was made, which appealed to the target audience, as they were dressed and styled to look like they were in the 1980's. The poster also contains selected comments on the film e.g. "THE BEST BRITISH FILM OF THE YEAR". A trailer was also made for the film, which would be shown before other similarly certificated films. The trailer would also have been uploaded to youtube to create hype and excitement about the film.
This is England was distributed by Optimum Releasing. This was a difficult to distribute as the budget for the film was very small.
Film Distribution
Distribution:
- vertical / horizontal integration
- Specialised films (local distribution)
- mainstream films (blanket release)
- 90+ territories
- opening weeekends / pre release / premieres
- Hollywood distribution offices (independant = hire)
- Advertising / marketing
- Digital 35mm print, mainstream = 200+, independant 10.
- below the line marketing, viral marketing
- licensing allows films to be legally released
- release films that relate to the time of year
- Typical release day Friday
- FDA film distribution association
- 10 films released a week
Monday, 14 February 2011
New Technology - Revision Stuff
New Technology
Working Title – Nanny McPhee and the Big Bang, Paul
Working Title can afford to use minimal new technology such as HD recording and 3D, for example Paul is coming out in HD on February 14th 2011; and Nanny McPhee and the Big Bang came out during 2010 in 3D and was their first 3D film, it was very successful which means they may continue to produce 3D films in future.
Warp Films don’t have the funding to use new technology yet but as their name becomes more popular they may be able to use 3D or better editing quality such as HD.
Hollywood – Saw 3D, Avatar, Alice in Wonderland, Toy Story 3, Shrek 4
Hollywood upcoming – Cars 2, Happy Feet 2
Hollywood can afford to use any types of new technology because they have larger budgets than working title and warp films. For example the editing software used for Avatar took up a large percentage of the budget and 24 programmes were used to create the Avatar world.
Film4 – 127 hours, Never Let Me Go
Both the Film4 films listed above only use HD from the new technology as Film4 work with Working Title for ‘Paul’ by promoting it and by doing this they receive some of the profit.
Advantages: The use of new technology makes the film more appealing to the audience; for example, 3D makes the audience feel more involved, CGI makes the animated characters clearer and the quality better for the audience. The production company receive more money for the film if it includes new technology.
Disadvantages: People have complained about getting headaches from wearing the glasses, the cost of the film becomes more expensive and the quality of the 2D version may be poorer if originally filmed in 3D.
Disadvantages: People have complained about getting headaches from wearing the glasses, the cost of the film becomes more expensive and the quality of the 2D version may be poorer if originally filmed in 3D.
Ed and Jess
Tuesday, 11 January 2011
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