Monday, 21 March 2011

Film Distribution

Distribution:
  • vertical / horizontal integration
  • Specialised films (local distribution)
  • mainstream films (blanket release)
  • 90+ territories
  • opening weeekends / pre release / premieres 
  • Hollywood distribution offices (independant = hire) 
  • Advertising / marketing 
  • Digital 35mm print, mainstream = 200+, independant 10.
  • below the line marketing, viral marketing 
  • licensing allows films to be legally released 
  • release films that relate to the time of year
  • Typical release day Friday
  • FDA film distribution association
  • 10 films released a week

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