As This is England was made by an independant film company (Warp) the marketing campaign was quite low budget.
A poster was made, which appealed to the target audience, as they were dressed and styled to look like they were in the 1980's. The poster also contains selected comments on the film e.g. "THE BEST BRITISH FILM OF THE YEAR". A trailer was also made for the film, which would be shown before other similarly certificated films. The trailer would also have been uploaded to youtube to create hype and excitement about the film.
This is England was distributed by Optimum Releasing. This was a difficult to distribute as the budget for the film was very small.
Ed Price AS Media
Monday, 21 March 2011
Film Distribution
Distribution:
- vertical / horizontal integration
- Specialised films (local distribution)
- mainstream films (blanket release)
- 90+ territories
- opening weeekends / pre release / premieres
- Hollywood distribution offices (independant = hire)
- Advertising / marketing
- Digital 35mm print, mainstream = 200+, independant 10.
- below the line marketing, viral marketing
- licensing allows films to be legally released
- release films that relate to the time of year
- Typical release day Friday
- FDA film distribution association
- 10 films released a week
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